Visiting Premiere Vision in Feb. 26
This February, I walked into Première Vision Paris with one goal… to observe what’s next.
Not just what’s trending.
Not just what’s selling.
But what’s shifting.
And almost immediately, I found myself standing still in the Trend Forum.
If you’ve ever been, you’ll know the feeling. It’s quiet but electric. Designers, buyers, manufacturers… all studying the boards carefully. Watching. Absorbing. Translating.
And this year? It was colour and florals that stopped me in my tracks.
The Trend Forum: Where Direction Becomes Clear
The first thing I noticed was the energy.
Bright, unapologetic colour.
Florals — but not delicate, whisper-soft florals.
These were bold. Layered. Saturated.
Confident prints that demanded space.
There was depth in the compositions. Scale play. Unexpected colour pairings. Florals that felt almost abstract at first glance… then revealed intricate detail the longer you looked.
And what struck me most was this:
The brands who will win with these directions aren’t the ones copying them.
They’re the ones interpreting them through exclusive design language.
Florals Are Back — But They’re Not Playing Small
Florals this season aren’t nostalgic.
They’re expressive.
Large-scale placements. Hyper-saturated brights. Painterly textures. Digital distortions layered with organic brushwork.
The colour stories felt fearless — hot pink with acid orange, cobalt against citrus yellow, rich violets colliding with punchy greens.
For small brands, this is powerful.
Because bold prints don’t require massive production budgets to create impact.
They require strong creative direction.
And that’s where exclusive design becomes transformative.
What This Means for Small Brands & Textile Manufacturers
Walking through the show, I kept thinking about the independent brands I work with.
The ones trying to carve out space in competitive categories.
The ones producing smaller runs.
The ones who can’t afford to blend in.
Trade shows like Premiere Vision aren’t just trend showcases.
They’re reminders.
Reminders that perceived value is often built through detail.
Through originality.
Through design decisions that say, “This is ours.”
Textile manufacturers, too, are under pressure to offer something distinct to their clients. When they collaborate with designers who create exclusive print collections, they’re no longer selling fabric alone — they’re offering creative advantage.
And in 2026, creative advantage matters more than ever.
Behind the Scenes: The Job Board & Industry Pulse
One section I always make time for is the job board.
It’s subtle, but it tells a story.
You can see which brands are investing in design. Who’s expanding. What skill sets are in demand.
This season? There was a clear appetite for:
Print-focused designers
Trend-aware creatives
Specialists in surface pattern and textile development
Designers who understand both aesthetic and production realities
That’s not random.
It’s a signal.
Brands are realising that design isn’t decorative.
It’s strategic.
Takeaway From This Textile Fair Experience
Standing in the Trend Forum surrounded by beautiful prints, one belief crystallised even further for me:
Exclusive prints elevate perceived value instantly.
When a customer sees something they can’t find elsewhere, it changes how they perceive the garment.
It feels considered. Intentional. Premium.
And that shift impacts:
Pricing confidence
Brand positioning
Retail conversations
Customer loyalty
You don’t need to be a global fashion house to access that level of impact.
You need direction.
You need clarity.
And you need print designs built specifically for your brand — not pulled from a catalogue.
Imagine This for Your Next Fashion Collection…
Imagine launching your next drop with prints no competitor can replicate.
Imagine your customers recognising your visual language before they even see your logo.
Imagine your manufacturer presenting fabrics that feel exclusive, not interchangeable.
That’s the power of intentional print development.
And that’s exactly what I create — exclusive print designs for fashion brands ready to elevate how they’re perceived in the market.
Let’s Design Prints That’s Truly Yours
If you’re a small brand or textile manufacturer wanting to:
Develop exclusive print designs
Interpret trend direction strategically
Build stronger brand identity through textiles
Increase perceived value through originality
I’d love to explore what that could look like for you.
You can book a free discovery call here:
👉 https://calendly.com/siobhan-bradfield/call
Let’s turn trend awareness into brand distinction.
Because the future isn’t about following trends.
It’s about owning your version of them!